This article shows you how to find data related to your posted articles and WeChat followers. WeChat data can help you understand where your followers come from as well as gender and language. With those insights, you can publish content that interests segments of your followers.
There are two sets of data:
- posted article performance (e.g. reads, views)
- follower stats (e.g. gender, location)
See also,
1 Analysing article performance
The WeChat Insights page provides data about follower engagement with your WeChat articles. To access insight data, go to MEASURE > Social Analytics > Content. The WeChat Insights page displays.
In the top right corner, select use the Date Picker to select a time frame for data display.
Click the All Channels field and select the channel data you wish to review.
Three sets of data are presented:
Trend
A line graph shows the number of readers and views over time.
Distribution
Pie charts show the total number of readers and content views based on different distribution channels.
Posts
Below the charts, there is a list of posted articles over the time frame selected in the top right corner of the page. For each post, you can see the total number of readers, views, and shares.
2 Analysing follower stats
The WeChat Followers Insight page provides background data about your followers. To access follower data, go to MEASURE > Social Analytics > Followers. The WeChat Follower Insights page displays.
In the top right corner, select use the Date Picker to select a time frame for data display.
Five sets of data are presented:
Growth
Shows overall followers gained and lost for the time period.
Acquisition
Shows the number of followers gained by acquisition method (e.g. QR code, search, rich post).
Followers acquired by custom QR codes
Below the charts, there is a list of followers who were acquired by custom QR codes. For additional insights, sort the list by QR code name.
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