Adding a Rich Post to WeChat Menu Items

This article shows you how to place a published rich post inside a menu.

When a main menu tab or submenu item is clicked, WeChat followers will be able to view a published rich post with topic-specific content. 

You can place a published rich post inside a main menu tab if it does not have a submenu. If there is a submenu, you can place a rich post inside any submenu item but not the main menu.

There are two ways to create a published rich post. Scroll down below to learn how.

Rich Post vs WeChat Article

A rich post and WeChat article are similar in terms of design tools, content options, and overall appearance. Both of them are multimedia messages with headers, text, images, and other content placed inside a vertical page.

The main difference is the delivery method. Rich posts are attached to auto response messages. WeChat articles are published and sent to followers.

See also,

• Creating a Rich Post or WeChat Article
• Creating a WeChat Menu
• Updating the WeChat Menu

1 Publishing a rich post

Option 1

This option has four steps: create a rich post, copy it to the WeChat Assets page, publish it to the menu, and then send it to followers. 

Creating a rich post

Go to PUBLISH > WeChat Content > Create.

Create a rich post in the editor. Click Done. On the Edit Content page, be sure to add a cover image and fill in the  Article Summary Article Author fields. Click Save. At this point, do not send the rich post to followers.

Copying the post

Hover the mouse on the grey box. Click Copy to Assets. This duplicates a copy of the unpublished post and places a copy on the WeChat Assets page.

Publishing the rich post on the Assets page

Next, go to PUBLISH > Files > WeChat Files. This opens the WeChat Assets page. 

Locate the rich post. Hover the mouse on the row and click Publish. This button makes the rich post available to you on the WeChat menu page but does not send the content to your followers. You must go back to the Edit Content page to send the post to your followers.

Option 2

Follow these three steps: create a rich post, send it to followers, and then publish it on the Assets page. 

Go to PUBLISH > WeChat Content > Create. After you create the post, click Send to Followers.

Publishing the rich post on the Assets page

Next, go to PUBLISH > Files > WeChat Files. This opens the WeChat Assets page. Locate the rich post. Hover the mouse on the row and click Publish. The content is now available to you on the WeChat menu page.

2  Locating the menu page

Next, open the WeChat Menu page and add published rich post content. Go to PUBLISH > WeChat Content > Settings > Menu.

3  Adding a rich post to a submenu item

1. Hover the mouse pointer on a submenu item. The background turns light green and the toolbar displays.
2. Click the Edit button. The Edit Menu Item panel opens.
3. Click the Message tab and then click the Rich Post tab.

Click the Select icon. A popup displays. Select a rich post option on the Choose an Asset window. The window closes. Click Done.

For more information, see:

• Creating a Rich Post 

4  Adding a rich post to a main menu tab

You can place a rich post inside a main menu tab if it does not have a submenu. Adding a rich post to a main menu tab follows the process described above.

1. Hover the mouse pointer on a main menu tab. The background turns green and the toolbar displays.
2. Click the Edit button. The Edit Menu Item panel opens.
3. Click the Message tab and then click the Rich Post tab.
4. Click the Select icon. A popup displays.
5. Select a rich post option on the Choose an Asset window. The window closes.
6. Click Done.

For more information, see:

• Creating a Rich Post