Publishing a WeChat Article

This article shows you how to publish a WeChat article. Publishing an article means you send it to your followers. There are 3 publishing tools:

• send to all followers
• sending to a segment
• schedule publication

 See also

Previewing an article before sending it to your followers is always a good idea. You can check the layout, fix errors, and make improvements before readers see the final product.

To learn how to preview your content, see: 

• Previewing a Rich Post or WeChat Article

1  Sending to all followers

After previewing and editing your article, you are ready to send it out. Sending an article to followers is a two-step process: upload to WeChat and then send.

1. Go to the Edit Content page
2. Scroll up to the top of the page and then click Upload to WeChat.
3. Select Yes in the warning box. The Edit Content re-displays.
4. Click the green button Send to Followers.
5. After the article has been sent, a Success message displays.

2  Sending to a segment

In some cases, you might want to send an article to a segment of your followers. You can set up filters to define the segment you want to target. There are three filters. Use one, or all, of the filters to define a segment.

1. Go to the Edit Content page.
2. Select a segment of your followers based on Country, Gender, or Groups. A green line of text shows the number of followers to receive the article based on your segment setup.
3. To send the article now, click the green button Send to Followers.
4. After the article has been sent, a Success message displays.
5. Click OK to close the message.

3  Scheduling a publication time

You can control when an article is published. The options are: Publish Now or Publish Later.

Publish Now is the default setting. If you select Publish Later, select the date and time in the panel. In our experience, articles sent between 8-10 am or 6-9 pm China Standard Time (CST) achieve the best open rates. All publishing times are CST.

To publish later: 

1. Go to the Edit Content page.
2. Define a target segment (Step 2), if required.
3. Click Publish Now and then select Publish Later in the menu. A schedule displays.
4. Select the day and time. 
5. Click Set Schedule.