Search Engine Optimisation: Issues

Site optimisation involves making changes that improve your website's ranking in search engines. Optimisation changes affect your site's relevance and readability.

The Issues page provides two sets of information:

• description of problems found on the Optimisation: Site Audit page
• description of solutions to optimise your site

The Issues page tracks seven categories of potential errors:

1. Page Error
2. Speed Performance
3. Restricted Content
4. Page Title
5. Page Description
6. Headings & Text
7. Images and Links

1  Locating the Issues page

You can find Issues page in the OPTIMISE folder.

1. Click WEBSITE on the top menu bar. The Website Content page displays.
2. Locate the menu on the left side of the page.
3. Click the OPTIMISE folder. The folder opens with three page links.
4. Click Issues. The Issues page displays.

2  Locating errors

The top of the Issues page presents a summary of errors.

1. To quickly locate errors, click the All Issues box. A drop-down menu displays. 
2. Locate the category, or categories, with errors.
3. Select a category. The page displays an Issues box with those errors.

3  Reading the Issues box

Click the Issues box to display the content. The box opens and displays five kinds of error information:

• error category
• error name
• description of the issue
• suggested solutions
• links to pages with errors

1. To fix an issue, click the page link (green text with a wrench). The page with an issue displays.
2. Locate the issue on the page. The issue is not highlighted on the page. You need to remember the nature of the problem mentioned in the Issues box.
3. Fix the issue.
4. Click Save and then Publish.