As with any social media platform, building an engaged follower base requires more than just publishing posts on a regular basis - you need to look for ways to ensure your target audience knows about your WeChat account and the benefits of following.
There are many paid and unpaid ways to grow your follower numbers on WeChat - and the amount of budget and resources you have available to publish content on a regular basis.
Your business goals in China and your strategy for WeChat should determine your level of investment. Only once you have clarity over these things should you start implementing active follower acquisition plans.
If you are looking for support with your ongoing WeChat management and follower acquisition, Sinorbis offers a number of WeChat management options to suit different business and budget needs. Send an email to email@example.com to enquire!