Dashboard homepage

This article shows you how to use the Dashboard homepage to get a quick overview of your digital assets and communication accounts.

The dashboard brings together key performance information for your websites, WeChat accounts and WhatsApp accounts.

1 Dashboard homepage

The Dashboard homepage provides an overview of the assets and communication accounts available in your Sinorbis account.

At the top of the page, you can see:

• A personalised greeting.
• The current date.
• An overview of your Digital Assets.
• An overview of your Communication Accounts.

2 Digital Assets

The Digital Assets section provides a summary of website performance.

Each asset card can display:

• Visitors – the number of visitors recorded for the digital asset.
• % Conversion – the percentage of visits that resulted in a recorded conversion.
• % Engagement – the percentage of sessions recorded as engaged.

A recorded conversion is a completed goal action for the selected digital asset.

An engaged session is a session that lasts more than 10 seconds, includes at least two views, or includes a recorded conversion.

Visitors over time

The Visitors over time chart shows how visitor activity changed over the displayed period.

Visitors by region

The map shows the geographic distribution of visitors.

The Visitors by region panel displays the percentage of visitors associated with each listed region.

Where a performance change is displayed beneath a metric, the indicator shows whether the metric increased or decreased compared with the comparison period.

Select View dashboard to open analytics for that digital asset.

Select Open Asset Analytics to view the available digital assets in Measure.

3 Communication Accounts

The Communication Accounts section provides a summary of connected communication accounts.

The information displayed depends on the type of communication account.

Select View dashboard on an account card to open analytics for that account.

Select Open communication analytics to view the available communication accounts.

4 WeChat account overview

A WeChat account card can display:

• Followers – the current number of followers.
• Total sent – the number of messages or communications sent during the displayed period.
• Conversations – the number of conversations recorded during the displayed period.

Followers over time

The Followers over time chart shows follower activity across the displayed period.

Where geographic information is not available for the WeChat account, the map displays:

Country data is not available for WeChat.

5 WhatsApp account overview

A WhatsApp account card can display:

• Contacts – the number of contacts associated with the account.
• Read rate – the percentage of applicable messages recorded as read.
• Conversations – the number of conversations recorded during the displayed period.

Contacts over time

The Contacts over time chart shows contact activity across the displayed period.

New contacts by region

The map shows the geographic distribution of new contacts where location information is available.

The New contacts by region panel displays the percentage of new contacts associated with each listed region.

Where a performance change is displayed beneath a metric, the indicator shows whether the metric increased or decreased compared with the comparison period.