All Channels

This article shows you how to view website traffic by acquisition channel using the All Channels report.

1 All Channels

The All Channels report is located under Acquisition in the Reports section.

It shows how visitors reached your website across different acquisition channels.

Reports > Acquisition > All Channels

2 Selecting a date range

Use the Date range at the top of the page to select the period you want to review.

The acquisition data updates based on the selected date range.

3 Viewing acquisition channels

The chart provides a visual breakdown of visits by acquisition channel.

Channels can include:

• Direct Entry – visits where no referring source was identified.
• Search Engines – visits referred from a search engine.
• Websites – visits referred from another website.
• Campaign – visits attributed to a tracked campaign.
• AI Assistant – visits referred from an AI assistant.
• Social Networks – visits referred from a social network.

The available channels depend on the traffic recorded during the selected period.

4 Reading channel data

The table provides performance information for each acquisition channel.

• Name – the acquisition channel.
• Visits – the number of visits attributed to the channel.
• % of Visits – the percentage of total visits represented by the channel.
• Actions – the number of tracked visitor actions recorded during those visits.
• Actions per Visit – the average number of tracked actions recorded per visit.
• Avg. Time on Website – the average amount of time visitors from the channel spent on the website.
• Bounce Rate – the percentage of visits that viewed only one page.

% of Visits = Visits for the channel ÷ Total visits

Actions per Visit = Actions ÷ Visits