Campaigns

This article shows you how to view website traffic attributed to tracked campaigns using the Campaigns report.

1 Campaigns

The Campaigns report is located under Acquisition in the Reports section.

It shows website activity attributed to individual tracked campaigns.

Reports > Acquisition > Campaigns

2 Selecting a date range

Use the Date range at the top of the page to select the period you want to review.

The campaign data updates based on the selected date range.

3 Reading campaign data

Each row represents a campaign recorded during the selected period. Campaigns data requires UTM codes to be set up. 

The table displays:

• Name – the name of the tracked campaign.
• Visits – the number of visits attributed to the campaign.
• % of Visits – the percentage of total campaign visits represented by the campaign.
• Actions – the number of tracked visitor actions recorded during those visits.
• Actions per Visit – the average number of tracked actions recorded per visit.
• Avg. Time on Website – the average amount of time visitors from the campaign spent on the website.
• Bounce Rate – the percentage of visits that viewed only one page.

% of Visits = Visits for the campaign ÷ Total campaign visits

Actions per Visit = Actions ÷ Visits