This article shows you how to view and access the digital assets available in Measure.
1 Your digital assets
The Your digital assets page displays the digital assets available in your account.
Assets are grouped by asset type.
Measure > Your digital assets
2 Viewing asset types
The top of the page displays the available asset types.
Select an asset type to view the assets within that category.
Available asset types can include:
- Website
- Landing page
- Brochures
3 Viewing an asset
Each digital asset is displayed as an individual card.
The information displayed on the card can include:
- Asset type – identifies the type of digital asset.
- Language / Market – identifies the language or market associated with the asset.
- Asset name – the name assigned to the digital asset.
- Visitors – the number of visitors recorded for the asset.
- % Conversion – the percentage of visits that resulted in a recorded conversion.
- % Engagement – the percentage of sessions recorded as engaged.
Engagement rate = Engaged sessions ÷ Total sessions
An engaged session is a session that lasts more than 10 seconds, includes at least two views, or includes a recorded conversion.
A recorded conversion is a completed goal action for the selected digital asset.
4 Reading asset performance
The metrics displayed on each asset card provide a quick overview of the asset's performance.
Visitors
Shows the number of visitors recorded for the asset.
% Conversion
Shows the percentage of visits that resulted in a recorded conversion.
A recorded conversion is a completed goal action for the selected digital asset. The actions counted as conversions depend on the goals configured for that asset.
% Engagement
Shows the percentage of sessions recorded as engaged.
An engaged session is a session that lasts more than 10 seconds, includes at least two views, or includes a recorded conversion.
Engagement rate = Engaged sessions ÷ Total sessions
Where comparison information is displayed, the change indicator shows whether performance increased or decreased compared with the comparison period.
5 Opening an asset
Select an asset card to view the analytics available for that asset.
The information displayed relates to the selected digital asset.
6 Changing the display
Use the display controls in the top-right corner to change how digital assets are displayed on the page.
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