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Keywords: Overview

This article shows you how to find keyword tracking data, customise report settings, and read the Keyword table.

With this keyword data, you can:

  • see the total number of tracked keywords
  • see metrics for each tracked keyword (e.g. rank change, difficulty, optimisation score)
  • add or remove keywords
  • add, remove, and manage keywords groups
  • download keyword ranking analysis list (excel file)
  • use the Sinorbis Wizard to improve keyword ranking

  

 

1  Locating keyword data

You can find keyword data in the SEO folder.

  1. Click WEBSITE on the top menu bar. The Website Content page displays.
  2. Locate the menu on the left side of the page.
  3. Click the SEO folder. The folder opens with three-page links.
  4. Click Keywords. The Keywords page displays.

 

menu-keyword-1a.png

 

2  Selecting a time period

Before looking at website data, customise the time period with the Date Picker tool. The time period you select here is used for all SEO charts and figures. You can change the time period at any time and on any SEO page.

For more information, see:

 

date-1a.png

 

3  Selecting a search engine

SEO results are typically based on Baidu data. Baidu is the biggest search engine in China, but there are others. On the Sinorbis platform, Baidu Desktop is the default search engine, but you can change that setting. 

The search engine choice you make on one SEO page affects data results on all SEO pages. You can change the search engine at any time and on any SEO page.

  1. Scroll up to the top of the page.
  2. Locate the search engine box below the black menu bar.
  3. Click the box. A list of options displays.
  4. Select a search engine. The menu closes and new data display.

 

search-1b.png

 

4  Reading a keyword table

The keyword table is a list of all keywords tracked on your site. All table columns are sortable. 

 

wiz-5.png

 

Understanding table data

Rank

Position of the keyword on the selected search engine.

 

Rank Change

Indicates how many positions the selected keyword has increased or decreased over time.

 

Difficulty

Indicates the relative competition for the selected keyword.

 

Landing Page

Shows the URL which a search engine directs users to when they search the selected keyword.

 

Optimisation Score

Indicates how optimised the landing page is to the corresponding keyword (e.g. relevance.). Generally, over 90 is considered good. For more information see,

 

 

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